“I learn a lot from my kids, and I try to be a great father. “There are much more important things in my life these days,” Lyfe continues. He credits this evolution to a lot of his personal growth. Two of his personal favorites-”When It’s Good” and “Seventeen to a Million”-also boast a brighter outlook, while preserving his same swagger. It’s like you’re in college for your whole life with this woman.” As relationships progress, she’s changing like you’re changing, but you’ve got to keep learning about her. “It’s one of those lighter records,” he affirms. On the other end of the spectrum, “College” taps a timeless R&B essence with its smooth refrain and infectious flavor. You don’t realize that when it’s happening though. You can’t do that because she’s not going to forgive you. “If you disrespect her and don’t pay attention to her feelings, she’s not just going to get over it. “If you break a woman’s heart, that shit is going to come back to you,” explains Lyfe. Lyfe’s falsetto reverberates potently over the musical backdrop, reaching immense heights. The first single, “Boomerang,” slides from a soft piano melody and airy guitar into a powerful and confessional hook. “Everybody’s life has happy moments, but I’d spend more time focusing on the negative aspects in the past. “I wanted to strike a balance between light and dark,” he goes on. That light shines throughout the new record. However, spending all the time he could with his kids and buckling down in the studio, he found light within his life. Lyrically, it would’ve been easy for him to dwell on recent hardships. He teamed up with talented young producers including B.G., Brandon “B.A.M.” Alexander, Smurf, and C-Note. He returned home in early 2012 and immediately harnessed that “energy” into a bevy of songs. I didn’t have to worry if a track was worthy of being a single. “I didn’t feel like I was writing for an album or because I had to. “I was genuinely able to concentrate,” he admits. For the first time since his unanimously celebrated debut, he was able to completely immerse himself in music. He’d hum melodies to himself, and then scratch down lyrics and titles with a lone pen and pad on his bed. He was able to completely focus and pen songs with depth and real introspection. During this time, music took precedence for him. In late 2010, Lyfe faced incarceration with his head held high. At the same time, his growth as an artist, storyteller, and father all remain reflected in the songs. The new album takes flight on that same sincere and soulful R&B that made millions of fans fall in love with him on songs such as “Must Be Nice”, “Let’s Stay Together”, “S.E.X.”, “Will I Ever”, “Never Never Land”, and so many more. So what is Lyfe’s truth? Well, even though he views life a little differently these days, his delivery is still the same. “I’ve come to the conclusion that the only thing that will make the music last is truth.” “I don’t care if people remember my name as long as they remember the music,” he proclaims. However, that could be said for all of the platinum-selling, Grammy Award-winning singer and songwriter’s work over the past decade. With a discography that has already gifted the world of R&B several groundbreaking moments and Top 10 singles, Lyfe Jennings is confident that “777”, which he will release via his own imprint, will be his most impactful album yet.If there’s one thing that ties Lyfe Jennings’ fifth full-length album together, it’s his unwavering honesty. However, on 777 Lyfe expanded the production duties and honed a more textured record with a handful of his friends like: Tank, soul songstress Algebra Blessett, underground rap king Lil Boosie and Bobby V. “I’m used to doing that raw sound, just me and a guitar and a beat behind it,” he says. On “777”, Lyfe’s writing style and unique vocal presentation are supported by richer musical tones than his previous releases. For this latest release, Lyfe pared over a 100 songs down to a collection of 16 bangers that he feels are the best representation of where he is today. Throughout all his trials and tribulations LYFE JENNINGS has remained the same dude a soulful, thoughtful artist whose commitment to his craft, community and fans have earned him “LEGEND” status. The Bad Boy of R&B returns with 16 new songs on his newest release titled, 777.
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